Let’s Meet

Joelle Hadley

Joelle Hadley is the founder and president of The Culture Coaches and is passionate about creating more positive and productive work places where people love their work and people love their lives.

She is the former publisher of The Phoenix Business Journal. With a Journalism degree from University of Missouri, her media and leadership career includes 21 years of marketing, sales and publishing leadership with American City Business Journals, the nation’s largest publisher of weekly business newspapers.

Joelle was also the face and voice of local business news on the NBC affiliate KPNX and on KTAR news-talk radio. She is an expert in communication and presentation skills, emotional intelligence and personal performance. She is a master certified trainer in Emotional Intelligence from the Institute of Health and Human Potential and is also the Co-founder of The Southwest Institute for Emotional Intelligence.

Joelle has inspired thousands of executives across the country with her many keynote speeches and workshops centered on corporate culture, personal excellence, and lifestyle along with leadership. 



She lives in Phoenix, Arizona. She is a yoga fanatic. An animal lover. Loves to cook. Is always redesigning a room in her home and enjoys hiking and biking the Arizona mountains.

Bobi Seredich

Bobi Seredich is one of our culture coaches. Bobi is a recognized speaker, author, trainer and successful entrepreneur specializing in leadership development. Her passion is to guide individuals and organizations to a higher performance level through her own business knowledge, inspirational stories and leadership emotional intelligence training.

She has spent over 20 years of her career dedicated to creating, directing, writing and presenting leadership programs for top companies in the U.S. and around the world.

Along with Culture Coaches founder Joelle Hadley she is the co-founder of the The Southwest Institute for Emotional Intelligence swiei.com. She is a certified coach and trainer in Emotional Intelligence from the Institute for Health and Human Potential.

In 2001 she founded Equanimity, Inc. also known as EQ Speakers - a speakers’ bureau and leadership training company. It fast became a top speaker bureau that booked hundreds of speakers with large Fortune 500 clients. EQ Speakers was sold in 2012 and continues to be a leader in the industry.

Her book, Courage Does Not Always Roar – Ordinary Women with Extraordinary Courage, was published by Simple Truths in the spring of 2010. The book is a collection of her experiences and stories of women who have had the courage to overcome very difficult life events.

She is a breast cancer survivor and was honored as one of the 20 Faces of Komen for the state of Arizona in 2012. She is an active volunteer in her community and is a wife and mother of twins, Alex and Gia.

Her specialties included emotional intelligence, teamwork, managing setbacks, change, presentation and speaking skills and performance.

G Pelliteri

G Pelliteri is The Culture Coaches Health and Wellness Expert. G is a teacher at heart. She has been teaching all her life. For the past 41 years she has been an expert and thought leader in the health, wellness and fitness industry. She has been a college educator, wellness director, and physical therapist. She has started two successful businesses both in the health field and is considered a health thought leader.

G is a certified trainer from the Zig Ziglar Legacy Program. A program that helps individuals realize their success, happiness and potential. She has helped thousands of students, executives and clients transform their bodies, minds and lives. Her mission is to “help build the best you.” She is available for 1 hour, half day, full day and corporate retainer wellness programs. Her topics include fitness, wellness, diet, weight management, physical therapy, ergonomics, physiology and self improvement and development

Simon HB Hewat

Simon is The Culture Coaches organizational design and effectiveness expert.

He helps leaders and organizations increase their effectiveness and value through structural redesign and aligning processes with a clear and effective strategy.

Simon was born into a third generation family business in Ireland. Business is in his blood. He is a servant leader. For the last twenty years Simon has been assisting CEO’s and business owners to make their businesses more profitable, redesigning large-scale white-collar processes and helping national non-profits develop efficient, results-oriented organizations. Clients range from entrepreneurial firms through non-profit organizations to large corporations like US Airways and Sodexo guiding them through various kinds of organizational change: breakneck growth, partner dissension, steady building over years, leadership transitions, mergers and acquisitions, complex process and service improvement between two large organizations and family businesses passing to the next generation.

Simon holds a BA (Summa cum laude) from Trinity College in Dublin, Ireland and an MAT from Johns Hopkins University.
He is an Associate of the Institute of Personnel Management in London, a fellow of Community and Organization Systems, Johns Hopkins University and is a Graduate of Servant Leadership School, Washington DC.

Simon’s clients include:

USAir / The Travelers Insurance Company
The World Bank
The Enterprise Foundation – low income housing
Grayson Homes– minority-owned residential builder
Nova Pharmaceuticals
Jason Pharmaceuticals – manufacturer & distributor of Medifast,
DMB – Arizona-based developer of large master-planned communities in Arizona, Utah, California, and Hawaii,
Phoenix Art Museum,
PB Bell Companies, a Scottsdale-based multi-family developer

He has been married 43 years, with three children and five grandchildren. He has a strong passion for social entrepreneurship and giving back to communities. He was the first President of Episcopal Housing Corporation, a Maryland low-income housing developer. The first US Board Chair of AOET, serving Ugandan orphans of AIDS.

He is a sailor, loves mind- and body-stretching travel distance running, all things Irish.

He and his wife Jennifer split their time between Baltimore Maryland and Scottsdale, Arizona.